Cookie Policy
Last updated: March 17, 2026
This Cookie Policy explains how MW Marketing Partners LLC ("BackgroundPro", "we", "us") uses cookies and similar technologies when you visit backgroundpro.com.
1. What Are Cookies?
Cookies are small text files placed on your device by websites you visit. They are widely used to make websites work efficiently, provide a better browsing experience, and give site owners usage information.
2. Cookies We Use
2.1 Strictly Necessary Cookies
These cookies are essential for the website to function. They cannot be disabled.
| Cookie | Duration | Purpose |
|---|---|---|
| portal_token | Session | Authenticates logged-in customers in the customer portal. HttpOnly and Secure. |
| sb-* | Session | Supabase authentication cookies for admin panel access. |
2.2 Analytics Cookies
These cookies help us understand how visitors interact with our website so we can improve the experience.
| Cookie | Duration | Purpose |
|---|---|---|
| ab_vid | 1 year | Anonymous visitor identifier used for A/B testing. Ensures you see consistent test variations across visits. |
| ab_sid | 30 minutes | Session identifier for analytics. Resets after 30 minutes of inactivity. |
| _clck, _clsk | 1 year / 1 day | Microsoft Clarity cookies for heatmaps and anonymous session replay to understand user behavior. |
| MUID, ANONCHK, SM | Various | Microsoft Clarity supporting cookies for analytics identification. |
2.3 Marketing Cookies
These cookies are used to deliver relevant advertisements and measure ad campaign performance.
| Cookie | Duration | Purpose |
|---|---|---|
| _fbp | 90 days | Meta (Facebook) Pixel — identifies your browser for ad targeting and conversion tracking. |
| _fbc | 90 days | Meta (Facebook) Pixel — stores click identifiers from Facebook ad clicks. |
3. Third-Party Cookies
Some cookies are set by third-party services we use:
- Microsoft Clarity — provides heatmaps and session replay to help us understand how users navigate our site. Microsoft Privacy Statement
- Meta (Facebook) Pixel — tracks conversions from Facebook ads and enables retargeting. Meta Privacy Policy
- Stripe — may set cookies during the checkout process for fraud prevention. Stripe Privacy Policy
4. How to Manage Cookies
You can control and delete cookies through your browser settings. Here are links to instructions for common browsers:
Please note that disabling cookies may affect the functionality of certain features, such as the customer portal login.
5. Do Not Track
Some browsers send a "Do Not Track" (DNT) signal. Our website does not currently respond to DNT signals, but you can manage tracking through cookie settings as described above.
6. Changes to This Policy
We may update this Cookie Policy from time to time. Changes will be posted on this page with an updated date. We encourage you to review this page periodically.
7. Contact
For questions about our use of cookies, contact us at ashley@backgroundpro.com.
For broader privacy questions, see our Privacy Policy.