Privacy Policy
Last updated: March 17, 2026
MW Marketing Partners LLC ("BackgroundPro", "we", "us", or "our") operates the website backgroundpro.com. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.
1. Information We Collect
1.1 Information You Provide
- Order information: name, email address, and billing details (processed by Stripe — we do not store your credit card number).
- Logo files: company logos you upload through the customer portal for background creation.
- Revision requests: text descriptions of changes you request to your backgrounds.
- Communications: any emails or messages you send to us.
1.2 Information Collected Automatically
- Device & browser data: browser type, operating system, device type (desktop/mobile/tablet), derived from your User-Agent header.
- Usage data: pages visited, sections viewed, buttons clicked, referrer URL.
- Identifiers: a randomly generated visitor ID stored in a cookie (see our Cookie Policy).
- IP address: collected by our hosting provider (Vercel) in server logs. We do not store IP addresses in our own database.
2. How We Use Your Information
- Fulfill orders: create your custom backgrounds, deliver them to your portal, and process revisions.
- Transactional emails: send order confirmations, delivery notifications, revision updates, and file expiration reminders.
- Improve our service: analyze usage patterns, A/B test landing page elements, and optimize the user experience.
- Security: detect and prevent fraud or abuse.
3. Legal Basis for Processing
- Contract performance: processing your order and delivering your backgrounds.
- Legitimate interest: analytics, A/B testing, and service improvement.
- Consent: marketing communications (if applicable).
4. Third-Party Service Providers
We share your information with the following third-party providers who process data on our behalf:
| Provider | Purpose | Data Shared |
|---|---|---|
| Stripe | Payment processing | Name, email, payment details |
| Supabase | Database hosting | Order data, portal sessions, analytics events |
| Vercel | Website hosting & CDN | Server logs (IP, User-Agent), uploaded files |
| Resend | Transactional email | Email address, name |
| Microsoft Clarity | Heatmaps & session replay | Anonymous browsing behavior, clicks, scrolls |
| Meta (Facebook) | Advertising analytics | Page views, conversion events (if Pixel is active) |
| kie.ai | AI image generation | Background generation prompts (no personal data) |
| OpenAI | Revision prompt processing | Revision text descriptions (no personal data) |
We do not sell your personal information to any third party.
5. Cookies & Tracking Technologies
We use cookies and similar technologies to operate and improve our Service. For detailed information about the cookies we use, their purpose, and duration, please see our Cookie Policy.
6. Data Retention
- Order records: retained for 2 years for accounting and support purposes.
- Background files: automatically deleted 60 days after the last delivery.
- Logo files: deleted together with background files (60 days).
- Analytics data: retained for up to 1 year, then purged.
- Email communications: retained for up to 1 year.
7. Your Rights
Depending on your location, you may have the right to:
- Access: request a copy of the personal data we hold about you.
- Rectification: ask us to correct inaccurate data.
- Deletion: ask us to delete your personal data.
- Portability: receive your data in a machine-readable format.
- Opt-out: opt out of analytics tracking by disabling cookies in your browser settings.
To exercise any of these rights, contact us at ashley@backgroundpro.com. We will respond within 30 days.
8. California Privacy Rights (CCPA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):
- The right to know what personal information we collect and how it is used.
- The right to request deletion of your personal information.
- The right to opt out of the sale of your personal information (we do not sell personal information).
- The right to non-discrimination for exercising your privacy rights.
To submit a CCPA request, email us at ashley@backgroundpro.com with the subject line "CCPA Request".
9. Data Security
We implement industry-standard security measures to protect your information, including:
- HTTPS encryption for all data in transit.
- Secure, encrypted payment processing via Stripe (PCI DSS compliant).
- Row-level security on our database.
- HttpOnly, Secure cookies for authentication tokens.
However, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security.
10. Children's Privacy
Our Service is not intended for individuals under the age of 16. We do not knowingly collect personal information from children. If you believe we have collected data from a minor, please contact us and we will promptly delete it.
11. International Transfers
Your data may be processed in the United States and other countries where our service providers operate. By using our Service, you consent to the transfer of your data to these locations.
12. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated date. We encourage you to review this page periodically.
13. Contact Us
For privacy-related questions or requests, contact us at:
- Email: ashley@backgroundpro.com
- Address: MW Marketing Partners LLC, 30 N Gould St #45421, Sheridan, WY 82801, USA